What do our breasts do when we are sleeping? Are they behaving? Are they staying right where they need to be on our chests?

The answer: NOPE!

For EIGHT HOURS a day, if left to their own devices, our breasts are being pulled, tucked, shoved, yanked without our knowledge. When we think about exactly what they are doing, let’s discuss their anatomy. Breasts are made of skin, subcutaneous fat, gland (or parenchymal tissue), and ductal tissue. These structures are all soft, pliable and lack firm structure. Skin, in itself, has the ability to grow. Yes, grow! When placed on enough constant tension, skin will grow in surface area as the cells elongate and enlarge. This is why tissue expanders are placed in tight chest skin for breast reconstruction patients. The expanders are slowly filled with saline incrementally to grow and recruit more skin for a future breast implant. Thus, when our breasts are stretched and pulled, even a little bit, for 8 hours a night, they can age and become saggier FASTER. No one wants that!

Some may say, “Hey, let’s wear bras to sleep.” That’s a great step in the right direction, but not without problems. Sports bras have no shape-control and only “smash” breasts. Therefore, the breasts can be smashed into our armpits since there is no “hard stop” for this breast tissue. Also, sports bras are difficult to put on and take off. Underwire bras may be the next sensible option; however, the underwire is stiff and uncomfortable. There are also concerns that such continuous pressure under the breasts are harmful. Lastly, regular bras without underwire also are not supportive enough. While they are soft, they don’t lift the breast and keep the breasts from slowly migrating into the underarm area.

This is why the Lovoire is a fabulous anti-aging solution for our breasts during sleep. It’s soft, has padded straps for comfort, low the bottom of our breasts to breathe, and uses patent-pending technology to lift and support the breasts from becoming “armpit boobs.” Built with breathable fabric that has heat and moisture-wicking technology, the Lovoire is ideal for sleep. Finally, the peekaboo cleavage opening is sexy and makes it possible to wear every night.

Do your girls a favor. Take care of them by wearing the Lovoire! You’ll be glad you did.